Wine Racking Options For Retailers

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VintageView
Wine Racks

Bracksco Wine Nook
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There are two strategies that retail wine stores (and other retailers) should consider regarding VintageView^® wine racks:

If you sell wine, you should strongly consider purchasing VintageView wine racks to install in your store as outlined below.
Small Retail Sales: Display one of our racks and take orders or refer sales to us and we will handle shipment, paying you a commission.

Green vine used as separator.

Why purchase VintageView wine racks for your retail store?

Well, in the first place, the display looks great! It will attract attention. A NC retailer has stated that his wine sales of the more expensive wines he displays on VintageView wine racks have increased by at least 30% since installing the racks. A Cape Cod retailer has an entire wall of these racks, front to back of store, in a very modernistic display. (Check out our Gallery for some examples. The picture to the right shows an Island Display rack in the foreground, with regular VintageView racks in the background. Click it for an enlargement.)
Then there is the issue of damaged labels. When you are trying to sell an expensive bottle of wine, the customer is going to demand a label in perfect condition. Previous customers pulling the bottle out of traditional racking to read the label may have scratched the label on the rack. This won't happen with VintageView wine racks.
VintageView wine racks are unique! Uniqueness attracts attention. Customers will tell friends about your unusual display of wines, drawing them into the store.

Classic store configuration:
Presentation rack in middle
(3 heights using presentation rack divider)
Click images for enlargements

And here's another option for you: Island Display Racking (free-standing racks with optional shelf). We sell all the materials to mount racks in a free-standing unit of various configurations with racks on both sides. The height can range from three to seven feet. The cost of the basic mounting kit, including the double presentation rack, is only $118 more than the racks! Click the link above for pictures and prices.

3 foot rack, 3 bottles deep. 4 foot rack, 3 bottles deep. You may wish to purchase a variety of bottle depths for your displays, but the most cost-efficient rack is, of course, the 3-bottle depth, pictured here. If a customer takes the first bottle on the rack, the second is readily visible and available.

For the purposes of marketing your wines, you need to find a way to display at least one bottle. That usually takes up valuable space. Customers aren't going to tolerate pulling wines out by the neck, just to see what they are, and you will rapidly tire of damaged labels. With VintageView wine racks, you get the best of both worlds: visibility without taking up extra space and rapid access to bottles for purchase, with no damage during removal.

With our WS33 (27 bottles, left) and WS43 (36 bottles, right) racks, you fit the same number of bottles in the same space as traditional racking, you can still see the labels, and you get the lowest cost-per-bottle racking (as compared to the 1- and 2-bottle depth racks).

And if your customer simply must pickup that bottle to admire its look and feel more closely, they won't be scratching it while pulling it out.

Green vine used as separator.

Bracksco offers retailers two methods of selling VintageView wine racks:

Purchase a sample rack at a reduced price, display it in your store along with brochures (optional) describing our line of VintageView wine racks, take orders and payments, and we will take care of shipping direct to either you or your customer. You will be billed at a predetermined discount rate.
Purchase a sample rack at a reduced rate, display it along with our brochure, and we will pay you a referral fee for any business which comes our way as a result of seeing the rack in your store. You may also choose this option if you purchase wine racks for display of your retail products and exhibit our brochures, business cards, or a poster, referring customers to us.

If you are trying to decide which sample(s) to order, we recommend the WS31 or WS41 models (3- and 4-feet high, 1 bottle deep). The WS33 and WS43 models are 3-bottles deep and better suited for sale to persons who have wine rooms of their own, which is probably not your typical customer. However, you can take orders or refer such customers to us, as described above, even if you don't purchase any samples. (The WS32 and WS42 models, 2-bottles deep, are in-between and can be sold to either type of customer.)

Read the description below of the WS31, WS41, WS32, and WS42 wine racks, which are probably your best option to sell.

3 foot rack, 1 bottle deep. 4 foot rack, 1 bottle deep, in nickel If a customer has a few bottles of wine that they would like to display on the wall of a kitchen, dining room, or in a pantry, then the 3- or 4-foot high single bottle depth wine racks fit the bill perfectly ... and they make great gifts!

The WS31 model (pictured left in green), holds 9 bottles in 3 feet, showing off the beauty of each and every bottle. The WS41 model (pictured right in nickel) holds 12 bottles in 4 feet and lists for only $11 more (in green).

The WS32 (not shown) holds 18 bottles in 3 feet, two bottles deep; and the WS42 (not shown) holds 24 bottles in 4 feet, two bottles deep. Models can be stacked together vertically to make an impressive tower of either 6 feet, 7 feet, or 8 feet, holding from 18 to 48 bottles.

Mounting is simple -- 3 screws on each of the two rack sides, with E-Z Ancor spiral inserts recommended for mounting on drywall, the most common installation situation. Market these directly to your customers for themselves or as a unique gift for their wine-loving friends!

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